The Azuma Bag.
One piece of fabric. Five stitches. A free pattern and the full build on video. The perfect first thing to sew.
Relic from the past · crafted in the present.
Image credits
Canaletto, the Doge’s Palace, Venice, c. 1730s (detail). Capital from the Roughcut Italia set.
A pattern you can build more than one way.
On most patterns you watch the whole thing get made, every seam from start to finish. Each pattern is graded 1 to 5, so you know what you're taking on before you cut.
The Keystone Jacket.
Four front routes. One modular denim jacket system. Choose your pockets, back, yoke, collar and waist adjuster, then build your version with the pattern, booklets and two-part video course.
Best sellers
The Keystone Shorts
The Field Jacket
The Core Hoodie
The Terrace Jacket
The Workwear System.
Six patterns and the full build-along course. Jacket, carpenters, coveralls, dungarees, apron, shirt.
Cut it yourself · wear it for years.
Image credits
Raphael, The School of Athens, 1509–11 (detail). Column rebuilt by hand from a Corinthian plate in Sanmicheli, Li cinque ordini (Verona, 1735). All public domain.
Printed or digital?
Both give you the exact same Roughcut pattern. Digital is fastest if you want to start today. Printed & shipped skips the printing and taping entirely.
Digital download
- In your inbox seconds after checkout
- A0, A4 and US Letter files in one download (a few early patterns are A4 only)
- Print at home, or send the A0 file to a copy shop
Printed & shipped
- Printed in-house on A0 sheets, scaling checked
- No tiling, no taping, no test square
- Straight from the parcel to cutting fabric
Everything, in one download.
One pattern gets you all of this. No upsells, no paid second half.
- The full pattern, every modular build option
- A0, A4 & US Letter print files on most patterns
- Seam allowance, grainlines & notches marked
- A build handbook, read before you cut
- Hardware & fabric recommendations
- Full build tutorial on most patterns
- Free updates for life
- Direct WhatsApp & Discord support
These are stepping stones, not instruction manuals — tools for your own ideas rather than one fixed outcome.
The machine doesn't define the maker.
Every pattern here can be made on a domestic machine. This one's mine. It's vinyl wrapped like a car, but underneath it's a basic domestic, same as yours.
Made at home · by people like you.
Image credits
Albrecht Dürer, Melencolia I, 1514 (detail). Jost Amman, Der Schneider (The Tailor), woodcut, 1568. All public domain.
“I love the way the shorts pattern is designed. A lot of possibilities to create my own shorts according to my needs and preferences. Definitely makeable on a home sewing machine. The result is stunning — every single piece fits perfect. To be authentic I used 50-year-old jeans fabric and a jeans needle.”
“The trousers are the most convenient and at the same time the best looking trousers I have ever had. I made them in 410g/m² twill. I sewed all the topstitching, which gave me the chance to learn how to topstitch both the outer and inner leg seams — not as complicated as I thought.”
“Many patterns have a hundred different lines for different sizes. This one was very clear, even on the pockets. Love the overall fit, easy to follow instructions. Love it!”
“The pattern is perfect. I've already made two pairs — one basic, then a more elaborate second pair. Choosing different pockets and mixing materials, I could create the perfect pair of baggy shorts.”
Start with a free build.
The Industrial Tote. Straight seams, no fitting, no fastenings. It's the easiest way into the Roughcut system, with a full step-by-step film. No experience needed.
- 01Level, the easiest
- 0Fitting or fastenings
- FullStep-by-step film
A full breakdown of the process — what the whole pathway looks like, from download to finished garment.
What is a sewing pattern?
It's the shapes you cut out of fabric and sew together to make a garment. Start with something simple and build up from there.
Sewing on the move.
You don't need a huge studio. I'm travelling the world with a machine, minimal tools and an idea. It works.
Behind the build.
The honest answers.
Do I need an expensive sewing machine?
I've never sewn anything. Where do I start?
Are there written step-by-step instructions?
How do I print it?
Do I need to add seam allowance?
My files haven't arrived. What now?
How do I get help?
Do I pay again when a pattern gets updated?
A real person, on WhatsApp.
Not a ticket system and not an inbox. Message with your order number and you'll usually hear back the same day.
I do read email, but WhatsApp is much quicker and comes straight to me. I don't check Instagram DMs or Discord for orders.
Early access to new drops, plus the odd build note.